What does it take to build a jewellery brand that truly connects with people?

In a recent feature with Jewellery World, our talented founder Kate Sutton shares the story behind UbyKate, from its early beginnings to the philosophy that continues to shape every piece today.

The interview touches on the origins of the brand, starting from a deeply personal idea and growing into something much bigger. What began as a way to create jewellery with meaning has evolved into a business built on storytelling, connection and individuality. Kate reflects on how personal experiences have always guided the creative process, with each design intended to hold emotional value, not just visual appeal.

Long before personalisation on jewellery became widely popular, UbyKate was focused on creating pieces that carry names, memories and moments. That idea of jewellery as something deeply personal continues to define the brand today.

The interview also explores the realities of running a jewellery business, from navigating growth to staying true to craftsmanship. There is a strong emphasis on balancing creativity with the demands of business, and on building something that lasts beyond trends.

More than anything, it is a reflection on purpose. Jewellery, at its core, is about connection. Whether it marks a milestone, celebrates a relationship or simply represents a moment in time, the intention behind each piece remains the same.

To read the full interview and hear the story in Kate’s own words, head to Jewellery World by clicking the link below:

An interview with Kate Sutton Founder of UbyKate