The Cushion Cut Engagement Ring Trend: Why It Never Really Left
Trends move fast, but every so often a shape reminds you it was never really a trend to begin with.
Over the past year, the cushion cut has quietly returned to the centre of conversation. First seen on Taylor Swift’s engagement ring (a soft, romantic cushion-cut diamond) and now again with Harry Styles and Zoë Kravitz, whose ring appears to feature an elongated cushion cut in a full bezel setting.
It's a defining moment, but not a surprising one. For us, the cushion cut has never left.
A Familiar Silhouette, Reimagined
The ring worn by Zoe Kravitz leans into a full bezel setting, framing the stone entirely for a sense of presence and intention whilst offering complete protection.
Our FLOAT Cushion Cut Ring begins from the same idea, but takes a different approach.
Instead of enclosing the diamond, the FLOAT setting creates the illusion of suspension. A refined “cliff” bezel allows light to move through the stone while still holding clean, protective lines. The result is a diamond that feels like it’s hovering.
Not a reinvention, but an evolution.
Defining the Moment, Two Years On
When we first introduced the FLOAT Cushion Cut design, it wasn’t created in response to a trend. It was about desginging a piece that felt quietly distinctive, something that would feel just as relevant years from now as it did on day one.
Two years later, it remains one of our most loved pieces. While the industry has slowly moved back towards softer shapes and refined settings, the design has continued to sit comfortably ahead of the moment, not chasing it.
A Different Kind of Classic
The idea of a “classic” feels different now. Less about strict formality, more about proportion, wearability, and intent.
From Taylor Swift to Zoë Kravitz, the thread is not just the cushion cut, it is a shift towards jewellery that feels personal and understated, designed to last.
Discover the FLOAT Cushion Cut Ring or explore our FLOAT designs. Sculptural in form and designed for everyday wear.
For something more personal, our bespoke service allows you to reimagine what you already own, resetting heirloom stones or existing rings into our signature FLOAT setting, transforming them while preserving what matters most.
